Bobby Roache for South Pole

One of the newer images of South Pole's summer print advertising campaign, and, once again, fronted by tall, dark and oh-so-handsome "it boy" Bobby Roache. A marketing rep from South Pole tells Rod 2.0 the series was shot on Miami Beach, "as if we needed any more heat in the presence" of the sexy music video model-actor who turned heads opposite Beyoncé in "Irreplaceable."

Haven't identified the second model yet but we're working on it.